Kill or get killed. Was it worth reading that text message? Or answering that call or that email? In its new poster and radio campaign, released on April 2nd, Sécurité Routière highlights the absurdity of people’s compulsive use of the telephone behind the wheel in light of the huge risks incurred.
“Be sure to tell his children that you really had to answer that sms”, “Be sure to tell his wife that you absolutely had to take that call”, “Be sure to tell his family that you positively had to read that email” these dramatic statements printed over images of lifeless bodies draw the attention of road users to the dangers of this distractor.
Paris agency La Chose for Sécurité Routière
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